EMEA Associated Partners

Hugo Angelo Silva

Sales and marketing Senior Director with 30 years of experience in various management roles such as product management, sales management, trade marketing, marketing director and managing director. Engaging communicator with a proven track record in building strong winning teams and individuals. Professional progress always in a multinational environment and with strong operational and strategic components.

Profile and experience in leading several teams and projects, the most relevant being the integration (M&A) of Whirlpool Portugal and Indesit Portugal between 2015 and 2017 as a Managing Director of Whirlpool Portugal SA, inside Whirlpool EMEA leadership team. Recently responsible for the digital transformation in the UK and Irish markets with a growth of 45% in margin from 2019 to 2021. Expert in P&L management, marketing management, brand and product development.

University professor (Marketing) since 2018.

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