Alejandro is a senior consultant and commercial executive with 20 years of experience in Consumer Goods, especially in Home Appliances and Consumer Electronics.
He possess a wide experience about business development at international level with emphasis in Latin America, collaborating with worldwide Companies from the Americas, Europe and Asia through executive and leading roles in commercial areas, sales, marketing and supply chain developing successfully Wholesale Distributors, Key Accounts and Big Box Retailers together with the Brands in charge.
Thanks to his solid understanding about general management, sales channels, pricing, right product portfolio, after sales and commercial policies, has supported the introduction and territory development for key players from the industry.
Welcome to get in touch with Alejandro at alejandro.laya@emeaap.euor at his LinkedIn profile https://lnkd.in/ddqnKv3F