EMEA Associated Partners

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Alessandro Rovida

Associate Partner in Italia

Senior executive with more than 30 years of leadership experience in global sales, trade marketing and product development, spent in multinational environments like 3M, Fujitsu, Whirlpool, with extensive market knowledge of Europe, USA, Asia and Brazil.

Familiar with leading national and international teams, coordinating business creation and product launches worldwide, the in durable goods industry. Alessandro hold a degree in Business Administration and marketing at Bocconi University in Milan and a Master in general management at SDA Bocconi He developed a strong wide network of contacts with different companies, and different industries around the world

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Konstantin Semenov

Associate Partner in Ukraine and Caucasus region

Konstantin has 25+ years International Leadership experience that helped him to build and lead strong and ambitious teams to guarantee the market entry for Profitable growth in 8 countries.

He worked as Sales Director in Braun SDA and Market Director at Whirlpool EMEA in 1997-2016.

Konstantin successfully developed new business in Ukraine, Moldova, Georgia, Armenia, Azerbaijan, Uzbekistan, Turkmenistan, Belorussia.

His experience includes hard negotiations and client development in competitive environment as GM, Sales, KA Expert including marketing, distribution, customer service, planning, supply chain, P&L, credit control and risk management skills.

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Rolandas Luksta

Associate Partner in Lithuania, Latvia, Estonia and Russia

Rolandas has 20+ years international sales and business development experience. He worked in Whirlpool EMEA as sales, marketing director and business development manager in Lithuanian and Russian markets. As sales director in Snaige refrigerator factory he was in charge of sales supervision in West and Central Europe, CIS and Baltics, altogether more than 30 countries. Rolandas’ experience includes: Set up and management of an international sales organization, strategic planning, controlling, supply chain and P&L; Business development, export-import operations; Launches in new markets and of new brands, OEM projects.

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Costantino Tamburrini

Associate Partner in Switzerland and Italy

Senior Executive with a successful track record in Sales and Business Development.  Swiss based Italian born, Intercultural and multilingual, university degree in International low with a post-graduate diploma in International Marketing and Trade.

He has held commercial roles of increasing responsibility within Multinational Companies in the durable consumer goods and catering equipment sectors. Owner of an extensive network of business contacts worldwide.

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Andrea Ojetti

Andrea Ojetti, Italian nationality, doctor in engineering, married with 2 children.

In his +40 years career has served in top management positions in multinational corporations. Based in Mexico, Argentina, Switzerland, China, Singapore and finally Turkey he’s an expert in international trade and manufacturing of durable consumer products.

Since 2005 resident in İstanbul, Turkey, were he’s been general manager of Indesit Company and Candy Hoover group.
Italian mother tongue he’s fluent in English, French, Spanish and Turkish.

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Ondrej Oravec

Associate Partner – Czech & Slovak.

Ondrej has got more than 15 years of experience in managing sales and marketing for Multinational Companies like IKEA, Pepsi Co, Whirlpool, Thorn Lighting and Pyramis on Central and Eastern European markets and 15 years of experience in company restructurings, business development, project management and real estate development on Czech and Slovak markets.

Speaks fluent Slovak, Czech, English, Russian and Hungarian and developed a strong wide network of contacts with different companies, sectors and industries on Central and Eastern Europe.

Graduated on Czech Technical University in Prague. Slovak born he has spent most of his life traveling abroad or in Czech republic where he currently resides.

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Paul Tierney

Associate Partner in Hong Kong and China

Paul has 20 years of experience in Asian markets specializing in the field of manufacturing and international trade. His experience includes starting and running companies in both Hong Kong and China, as an avid entrepreneur and engineer he has number of research publications and patents under his name.

In recent years he has focused on supplying Bathroom and Sanitaryware products to the US, EU, UK and Chinese markets. He is currently the VP for such a successful manufacturer supplying the North American and EU and UK markets, along his journey he has cultivated a wide range of contacts in said territories.

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Gaurav Singh Talwar

Associate Partner – Middle East.

Being an accomplished business leader specializing in joint ventures / partnerships, Gaurav has an exceptional record of catapulting sales, impacting bottom lines and establishing strong foundation for sustained growth.

He has launched many lifestyle brands from scratch in Middle East, Africa & South Asia and in the past two decades and has rich experience in varied domains with MNC’s in the field of Consumer Durables, Furniture, Trading, Advisory and Real Estate.

Gaurav holds a Master’s Degree in International Business & Marketing and a Diploma in Real Estate Management.

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Philip Winter

Associate Partner – United Kingdom and Ireland

Phil is well-known senior executive with more than 20 years of experience with consumer goods within the UK KBB sector. Having worked with brands such as Gaggenau, Bosch, Ariston & Indesit; bulthaup & Poggenpohl, he brings a track record of driving strategy, marketing & sales.

With a focus on developing new market opportunities for our partner brands, Phil’s working style is collaborative, creating strong connections between brands & their partners, resulting in mutually rewarding, enduring relationships.

As well has helping UK buyers find new brand & products to strengthen their business offering, a key role for our UK office is to help British manufacturers develop export markets via collaboration with our offices throughout the EMEA region.

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Peter Schutte

Associate Partner – Netherlands

Peter is an experienced Global Sales Director with a demonstrated history of 25 years working in the consumer goods industry. Skilled in Marketing Management, Coaching, Retail Sales, and Sales Management. Strong sales professional graduated from MBO Leiden.

Most recent assignments bringing PlasmaMade successfully to the European Market.
At this moment Peter is, among other things, also the distributor for Fhiaba in the Netherlands and Germany.

Speaks fluent Dutch, English and German.

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Vassil Iliev

Associate Partner – Bulgaria

Vasco is bringing 20+ years of experience in consumer electronics industry. As a business leader he had full responsibility for developing local market strategies and execution, marketing and sales, finance, logistics, HR, aftersales service. Vast experience in business acquisition and integration gained through recent merger of Whirlpool and Indesit operation

Most recent assignments include projects related to business intelligence and e-commerce.

Speaks fluent English, Russian and Bulgarian. Graduated from University for World and National Economy.

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Rajiv Kapur

Associate Partner – India

With more than 32 years of local experience in diverse range of industries & roles: ranging from Consumer Durables, to FMCG and industrial products, from handling P&L responsibilities and managing large teams with a national footprint, to strategic business portfolio planning and launching of new business models.

He was a member of the executive leadership team at WHIRLPOOL India, with key responsibilities including the delivery of operational, tactical goals to strategic planning for a long-term sustainability of business.
the projects he is managing

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Jean-Franck Badalian

Associated Partner-France

Jean Franck is a well-known Senior executive, with a 360° expertise in the highly competitive consumer goods sector and household appliances.

He is bringing 30+ Years of sales, retail procurement & marketing experience in an environment overloaded with a large number of players and brands, where the race for volume market share often prevails over a strategy of value creation and profitability.

His deep expertise of European Retail network , worldwide industrial footprint / products procurement (Europe, Middle east, China, USA) and Go-to-Market Strategy, would allow partners to benefit from a fast learning curve, particularly in terms of product differentiation, value creation in highly competitive contexts.

In addition, Jean Franck’s long experience & knowledge of the way main players in the retail distribution operate would enable him to contribute to the development of partners distribution strategy and channel management.

Jean Franck in 5 words: Experience, intuition, determination, efficiency, performance.

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Oren Eschenasy

A proven leader and an accomplished executive with over 30 years of international sales, marketing and product development experience. Extensive professional experience included stints with appliance multinationals Whirlpool Corporation, Electrolux, and Midea Group.

Directed, coordinated and facilitated the supply and distribution of goods and services to the Caribbean, Andean and Central American regions.

Held sales manager and director level sales and product development positions in the U.S., Mexico, Central America, Latin America and Europe.

Coached, trained and mentored sales teams throughout Mexico and Latin America, successfully integrating company culture and strategic sales objectives.

Developed channel, product, and marketing strategies for wholesale, self-service, department store channels and regional independent dealers. Customers included Home Depot Mexico, Wal-Mart Central America and Almacenes Siman in Central America.

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Joe Foster

Joe is a dynamic senior executive with a proven 30-year track record of successfully leading sales, marketing and product development teams that have consistently delivered accelerated growth in multi-region and global environments. Joe spent more than two decades with Whirlpool Corporation and in the 1990’s he lived and worked abroad for four years in Northern Italy serving in two separate European-wide leadership roles in product marketing and kitchen channel sales for Whirlpool Europe.

In the early 2000’s as Whirlpool’s General Manager of Laundry – North America Joe led a global cross-functional team that designed, engineered and launched the award winning and #1 selling Duet Front Load Washer & Dryer, quickly establishing Whirlpool as the leader in this burgeoning new laundry category in the US at this time.

Joe left Whirlpool in 2007 to join Fulgor Spa, a family-owned specialty cooking manufacturer in Gallarate, Italy to lead their OEM business in North America and launch the Fulgor Brand through independent distribution in the USA and Canada.

Joe has extensive knowledge and experience with a diverse set of distribution channels and has a considerable network in North America, Europe and Asia to draw on in helping brands find new success.

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Bruno Sgarbi

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Michael Tsidemidis – Harris

Associate Partner in Greece and Cyprus

Michael, academically MSc and MBA holder, has an international background, in Commodities, Property and Electronics and Electrical products, starting in ’80s.

Operating from London UK, most of his career, has an expertise in the Greek and Cyprus Markets.

As CEO, of Schaub Lorenz International GmbH, a Licensing Business, has been exposed to experiences, in several of the 92 countries, that the brand Schaub Lorenz is registered.

Additionally, MTH, was involved, in the DESERTEC (Green Energy) PROJECT and the Resilience Action Fund NGO – Led by the United Nations Intl Strategy, for Disaster Risk Reduction (UNISDR).

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Patrick Soumet

Associate partner in Morocco

Patrick spent nearly 30 years managing local and international companies, as general manager, country manager, sales and marketing manager in Spain, France, Turkey, and Morocco now since nearly 25 years.

During his career, he worked in various domains such as Transport, Electronics, Domestic appliances, FMCG in Food distribution, and have developed in Morocco brands like TEFAL, ROWENTA, INDESIT, CANDY, IKUSI, CRUNCHIPS or TABASCO

His expertise grew in Morocco, country that he knows quite well and wich became one of the leader of Africa.

He speaks French as motherlanguage, English, Spanish and some Moroccan. He is graduate from french university with a DESS ( MBA equivalent ) and follow since this year a DBA.

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Josef Blaha

Josef is a seasoned business leader with almost 30 years of experience in the field of household appliances (MDA, SDA) as well as appliances for commercial use, especially premium brands such as AEG, Electrolux, Samsung and Liebherr.

During his professional career, he worked in various positions with responsibility primarily for sales, marketing, business development, project management, but also other operations from the area of general management.

Josef graduated in mechanical engineering at the Technical University in Prague and also holds an MBA degree in executive management from the Dominican University of Chicago.

Josef’s mother tongue is Czech, he also speaks English and German.

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Hugo Angelo Silva

Sales and marketing Senior Director with 30 years of experience in various management roles such as product management, sales management, trade marketing, marketing director and managing director. Engaging communicator with a proven track record in building strong winning teams and individuals. Professional progress always in a multinational environment and with strong operational and strategic components.

Profile and experience in leading several teams and projects, the most relevant being the integration (M&A) of Whirlpool Portugal and Indesit Portugal between 2015 and 2017 as a Managing Director of Whirlpool Portugal SA, inside Whirlpool EMEA leadership team. Recently responsible for the digital transformation in the UK and Irish markets with a growth of 45% in margin from 2019 to 2021. Expert in P&L management, marketing management, brand and product development.

University professor (Marketing) since 2018.